#10: How to Attract High End Clients


In the tenth episode Rich and Milana talk about how to choose and target your product.



In this episode you’ll learn:

  • What type of products SELL these days.
  • Why it’s better to target a narrow audience..
  • Why your passion is always the best place to start.

When deciding what product or service you want to offer, always begin with something that is specific and comes naturally to you. It may seem easy to you, but it’s not easy for everyone. Which means there is a market for it. You are going to attract higher end clients if you are a specialist in your field.

#9: The Perfect Price Point


Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the ninth episode, Rich and Milana discuss the perfect price point for your product.



In this episode you’ll learn:

  • Why high end products are more appealing to JV partners.
  • What is a good commission percentage.
  • The difference between a high end and low end product.

Don’t charge too much or too little. You want your product or service to be competitive, but not seem cheap. JV partners like Rich and Milana would rather promote a high end product, because then they will receive a larger commission.

The most important things are to make sure you make a profit so JV partners are EXCITED to promote you!

FREE Coaching Millions Report!

#8: Interview with Sage Lavine


In the eighth episode, Rich and Milana interview Sage Lavine.



In this episode you’ll learn:

  • Why it’s better to start small and work your way up.
  • How your local community can help and support you.
  • Why a free workshop will work much better than a paid one when you’re starting out.
  • How to make it easy for people to say “yes” to your event.

Sage Lavine is a master of workshops and live events. Workshops are a superior model for connecting with potential clients in your field. Sage has developed a formula to impact 1000’s of clients through her workshops and create millions of dollars in revenue. She is very good at targeting her niche audience and finding the right people for her events. Sage’s heartfelt passion has helped her use her events to raise money for women’s causes all over the world including women in the Amazon rainforest.

Discover how to create you own amazing workshops with Sage: FREE: How to create $50K+ Leading Workshops.

#7: Niche Circles

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the seventh episode, Milana explains how Niche Circles from JVX are the perfect way for members to find the right JV partners for them.


In this episode you’ll learn:

  • How to become clear on who the perfect JV partners are for you.
  • To learn to collaborate with people in your field instead of competing.
  • How to approach potential partners and what to say.
  • Why your target audience matters to JV partners.

In Niche Circles at JVX, people choose a Niche that best represents their business. Everyone with the same Niche sits in a circle and has 90 seconds to explain to everyone else their business and why people would want to partner with them. The goal is to expose your ideas to as many people with the same niche as you; so you can learn from each other and hopefully become JV partners!

#6: Shark Attack Secrets

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the sixth episode, Milana talks about JVX and the contest Shark Attack.



In this episode you’ll learn:

  • What type of questions top JV partners ask to evaulate a potential partner’s business.
  • Great answers to those questions so you know if you’re on the right track.
  • How to recognize if you need slight or large adjustments to make your business skyrocket.
  • What a Shark looks for in a partner.

Shark Attack is an event at JVX where contestants offer partnerships to the Top JV partners (Sharks). The Sharks interview and talk to the contestants one at a time to see what they have to offer.  They critique and offer advice on how to improve the offer and business model overall. If the contestant has a good idea and they come to an agreement, they become JV partners!

#5: Million­ Dollar Coach Mindset Secrets

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the fifth episode, Rich and Milana discuss the struggles a lot of coaches have while trying build their businesses.



In this episode you’ll learn:

  • Why do people buy coaching? (what makes someone say YES to paying $500‐$1000 a month?)
  • Why are so many coaches broke?
  • Is everyone a “coach” these days? (Rich, did you ever feel like a fraud when you were coaching?)
  • What should you start doing this week to make more money in coaching?
  • How million‐dollar coaches think

The problem with coach training is they don’t teach you any business skills (what you need to do to go out and get clients). Rich and Milana believe there is a better way to build your coaching business. They want to help you make as much money as you can as a coach, get as many clients, make the biggest impact, have the greatest lifestyle you can.

#4: Interview with Christy Whitman

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the fourth episode, Rich and Milana interview Christy Whitman.


In this episode you’ll learn:

  • What to look for in somebody who is trying to help you promote your business. Does that person bring value? What is the value you can bring to your audience?
  • How you approach your potential partner. Send short emails – focus on the other person and how you can support them – ask to get them on the phone – get them on the phone and make it all about them. Then they are naturally going to turn it around and ask about you.
  • You don’t need a big list to get JV partners, you don’t have to have a big name, and you don’t need to have all the success. As long as you have passion for what you’re doing, that drive will resonate with whomever you’re trying to work with.

Christy Whitman is a NewYork Times Best Selling Author, has been a coach for over a decade, and her specialty is teaching law of attraction and universal laws. Christy was the first person Rich had ever done a joint venture with. Back in 2008 Rich and Christy connected over the phone to form their joint venture. Christy really liked how Rich presented himself and what he had to offer to her business.

To learn more about the Universal laws go to christywhitman.com

#3: The Niche Controversy: To Niche or Not to Niche

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the third episode, Rich and Milana discuss the controversial subject of niche.



In this episode you’ll learn:

  •       What’s a niche?
  •       What’s an expert?
  •       How to choose one? (let a niche find you?)
  •       How to know if your niche is profitable?
  •       Mission vs niche

The main focus is to have people do joint ventures and before you can succeed with joint ventures you need to have a good product, program, or service that you can offer to the public. And in order to do so you need to have a niche in which you specialize.

All roads lead to niche! All struggles source from lack of niche clarity. You can’t create a product, you can’t market yourself effectively, and you can’t do joint ventures unless you have a niche.

Go to Coaching Millions for a free copy of the Coaches Profit Formula.

#2: Why Joint Ventures Kick Ass

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyIn the second episode, Rich and Milana dive into Joint Venture Marketing.



In this episode you’ll learn:

  • What’s a JV and why we love it?
  • Why it works?
  • Coaching JVs and Corporate JVs – difference?
  • Where do you find JV partners? (Before JVIC / After JVIC)
  • How do you need to THINK to do JVs? you can’t build your biz alone
  • What is the next thing people should do this week to start using JV marketing?

Milana says there are many ways to support each other in a JV. You can co-host a workshop, you can co-create something, or you can cross-promote things. For example:  While one person creates something – the other person sends it out to their audience.  Such as Rich sending out emails that drove potential clients to Milana’s webinars.  Then people sign up for the webinars and she in turn would pay Rich for sending those people her way.  It’s called “Revenue Share.”

Competition is dead. Collaboration is the new competition. Together we all win!!

Go to coachingmillions.com/report for a free copy of the Coaches Profit Formula.

#1: Living the Coach’s Dream

Art-of-The-Joint-Venture-Rich-German-Milana-LeshinskyWelcome to “Mastering the Art of the Joint Venture” with Rich German and Milana Leshinsky!



In this first episode we learn about the two creators of the JV Insider Circle, how they created their company, and how they inspire millions around the world to capitalize on the power of Joint Ventures to create incredible freedom and income.

In this Episode you’ll learn:

  • Why Coaching Millions and what this podcast is all about (Living the Coach’s Dream)
  • Who we are (Founders of JVIC, what it is and who it’s for)
  • How we built a 7-figure company in 2 years
  • What JV’s are and How they are a superior mechanism
  • Life before JVIC: How Rich and Milana Met
  • 1-2 Biggest Action steps & Breakthroughs to take Immediate Action now!

Milana and Rich “live the coach’s dream” but so can you. They have created a lot of income but they have also created a lot of impact. This company has created many collaborations and has made many dreams come true. They give people the opportunity to turn nothing into something and that is the opportunity of a lifetime.

Discover The Simple Formula Over 90% of Top Coaches Use to Build Their Successful Coaching Businesses Click Here to Get Your Free Report Now