The Simple Formula Over 90% of Top Coaches Use to Build Their Successful Coaching Businesses

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#5: Million­Dollar Coach Mindset Secrets

In the fifth episode, Rich and Milana discuss the struggles a lot of coaches have while trying build their businesses. Rich states, only 9% of coaches ever hit the $100,000 mark and the main reason is coach training.

Listen to the Podcast :


In this episode you’ll learn:

  • Why do people buy coaching? (what makes someone say YES to paying $500‐$1000 a month?)
  • Why are so many coaches broke?
  • Is everyone a “coach” these days? (Rich, did you ever feel like a fraud when you were coaching?)
  • What should you start doing this week to make more money in coaching?
  • How million‐dollar coaches think

The problem with coach training is they don’t teach you any business skills (what you need to do to go out and get clients). Rich and Milana believe there is a better way to build your coaching business. They want to help you make as much money as you can as a coach, get as many clients, make the biggest impact, have the greatest lifestyle you can.

Why people buy coaches? People are willing to spend the money to buy a coach because as a coach you listen and care. People need to have someone to believe in them and to validate that you can build your business. There is more value in the fact that you can strongly believe in someone than if you have ever actually done what that person is trying to do. If you’ve been there and done it, that’s great, but Rich doesn’t want you to be discouraged if you haven’t achieved that great level of success necessarily because just the fact that you believe in people and ask great questions and hold them accountable; those three things will make you a great coach.

Rich is pro­coach. He believes that it’s important as a coach to have a coach because no one has mastered life and it’s important to constantly learn and grow.

Rich believes: As coaches we need to do whatever we can to raise our energy, raise our vibration, to raise our belief in ourselves to be as close to 100% whole as we can because that will make you a great coach. When you’re whole, people are going to be attracted to your energy; to want to pay you and listen to you. A “can do” attitude makes people believe that you can help them achieve their goals.

“Good Coaches make a living and stick around. The charlatans don’t last long unless they’re very good marketers.”

How do coaches market themselves?

Create a coaching package that implies there will be a specific result at the end of the program and the result is what people will buy.

Don’t sell “coaching” sell a solution to a problem. People don’t just buy coaching they are buying results and help. There will always be more issues to solve so after one project you will still be needed by your clients.

Rich’s epiphany: As a coach if you can get not only the logical left brain going but also the right brain which is about feeling and emotion you will always gain clients.

If you’re a coach and you’re struggling to build your business, you’re not alone. In fact, only 9% of coaches ever hit the $100,000 mark. The biggest reason is… “coach training!” Here’s why… Many coach training programs either don’t teach any business skills or they base it on the old “one‐to‐one” sales model. But there is a BETTER way to build your coaching business, which can give you a much higher income and a much better lifestyle!

Go to for a free copy of the Coaches Profit Formula.


#4: Interview with Christy Whitman

In the fourth episode, Rich and Milana interview Christy Whitman. Christy Whitman is a NewYork Times Best Selling Author, has been a coach for over a decade, and her specialty is teaching law of attraction and universal laws.

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Christy was the first person Rich had ever done a joint venture with. Back in 2008 Rich and Christy connected over the phone to form their joint venture. Christy really liked how Rich presented himself and what he had to offer to her business. From that conversation are three important points for creating a joint venture:

1 ­ What to look for in somebody who is trying to help you promote your business. Does that person bring value? What is the value you can bring to your audience?

2 ­ How you approach your potential partner. Send short emails – focus on the other person and how you can support them – ask to get them on the phone – get them on the phone and make it all about them. Then they are naturally going to turn it around and ask about you.

3 ­ You don’t need a big list to get JV partners, you don’t have to have a big name, and you don’t need to have all the success. As long as you have passion for what you’re doing, that drive will resonate with whomever you’re trying to work with.

Rich asks Christy about how she changed her life by implementing the law of attraction into her life and business. Christy explained how before she would blame everything else for what was happening in her life or always played the victim card but now she takes 100% responsibility for what happens in her life. She has the power to create and shape the outcomes she wants to receive. Christy explains when she had reached her lowest point in her life was when she had moved across the country and her relationship failed; she didn’t have a job, couldn’t pay the rent, gained weight, and was $60,000 in debt. One day she met a meditation teacher who taught her that thoughts become things and that is where Christy started changing her ways and opening up to a new life.

Rich finds it frustrating when there is someone who has the gift to be a coach but doesn’t do anything with it. That is why he does joint ventures to help and support people find their true potential. Sometimes you have to make sacrifices and do the things you may not particularly like doing to reach the goals you want.

Milana asks Christy about what point in her career did it become easier? Christy recalls when she was touring different colleges giving speeches on suicide prevention she hated it. It wasn’t until she started adding in the universal laws into her speech that she realized how passionate she was about it. Later multiple people asked Christy to teach classes on universal laws and that’s when she knew this was her calling.

Rich asks Christy what advice she can give to people out there who are stuck and aren’t sure exactly what they want to do.

Christy says to look at your business and what you’re doing and figure out what doesn’t feel right to you. Figure out the essential parts of your business that you need and what your passion is. Get a support team to help with the things you don’t like or don’t want to do so you can keep your energy high and focused on what you like to do. If you’re afraid to hire an assistant because money is tight, take a leap of faith. Your business will get more money if you have someone to take over the work that is holding you back.

Milana asks Christy’s perspective on how she markets a niche that so many other people are in. Christy believes that the way she can relay this information to people is different from how other people teach the laws of attraction. Christy is so passionate about universal laws that she doesn’t just teach it, she lives by it; and people connect to how strongly she feels about this subject.

To learn more about the Universal laws go to

Go to for a free copy of the Coaches Profit Formula.

#3: The Niche Controversy: To Niche or Not to Niche

CONGRATULATIONS to our Contest Winner — Sherpa O!

In the third episode, Rich and Milana discuss the controversial subject of niche. Their main focus is to have people do joint ventures and before you can succeed with joint ventures you need to have a good product, program, or service that you can offer to the public. And in order to do so you need to have a niche in which you specialize.

Listen to the Podcast:


Episode 3: The Niche Controversy: To Niche or Not to Niche

  •       What’s a niche?
  •       What’s an expert? (make a decision)
  •       Do you really need one to succeed in business? (1-on-1 sales conversations are  based on building trust and rapport, and getting to know what your prospect is struggling with; but when you go online, it’s much harder to do that, so you need to declare what you specialize in and you’ll start attracting more clients! all roads lead to niche – all struggles source from lack of niche clarity – can’t create a product, can’t market yourself effectively, can’t jvs)
  •       How to choose one? (let a niche find you?)
  •       How to know if your niche is profitable?
  •       What are some hot niches? sex (relationship, health, weight loss, confidence) and money (business, career, investments);
  •       Are there some “easy” niches and some “hard” niches? (how to land a high-paying job)
  •       Why is this important to joint venturing?
  •       Mission vs niche

So the main question is, “What is a niche?” There are multiple different opinions of what a niche is. Milana states that a niche is a combination of a very specific target audience and a clear problem that you help that target audience solve.

What is an expert? “To be an expert you need to know a little bit more than everyone else in your field.” Some people find using the word “expert” to be intimidating but Milana and Rich encourage you to embrace it. Focus on what you need to do and do it. Don’t be afraid to get to where you want to be.

Narrow and deep in a niche or go broad with your niche – Rich’s opinion is to go narrow and deep because it’s hard to go broad. Unless you’re like Oprah who is able to cover a broad niche it’s better to be a big fish in a small pond. It’s much easier to build a list of one specific target market and figure out what problems they have and then create products, programs, and services to help that one audience.

How do you pick a niche and how do you know if your niche is profitable? At the end of the day, we do what we do because we want to make the biggest impact possible. We’re business people and we want to have a profitable business.

People usually don’t pick a niche because they are indecisive and scared to focus on one niche. Decide who you want to help and what you’re going to help them with. A good starting point is figuring out a major problem you’ve solved in your life and deciding if you can teach that to others.

The #1 issue most coaches have is not having clients. If you can become a problem solver and answer people’s specific problems with your niche, you will never have to worry about where the next client comes from.

What are some hot niches? sex (relationship, health, weight loss, confidence) and money (business, career, investments)

It’s easier to succeed in a niche where you help other people make money. People are willing to take a $1,000 course if they’re going to make $10,000. You don’t have to be in the “Money niche,” take a stand for a specific thing and put yourself out there. Use logic and stick with your passion to help pick your niche. Some niches are easier than others but that doesn’t mean you can’t succeed in a harder niche.

Mission vs. niche: You need a niche to build a profitable business and you want a niche that people are looking for a solution to invest in.  A mission is something you believe people need but a niche has to come before a mission.

What do you need to succeed in business? 1-on-1 sales conversation are based on building trust and rapport, and getting to know what your prospect is struggling with; but when you go online, it’s much harder to do that, so you need to declare what you specialize in and you’ll start attracting more clients!

All roads lead to niche! All struggles source from lack of niche clarity. You can’t create a product, you can’t market yourself effectively, and you can’t do joint ventures unless you have a niche.

Go to Coaching Millions for a free copy of the Coaches Profit Formula.

#2: Why Joint Ventures Kick Ass

In the second episode, Rich and Milana dive into Joint Venture Marketing. Joint Ventures are their number one marketing strategy and with JVs they built a massive audience of more than 100,000 people.

A JV can be a corporate entity but they focus on supporting other entrepreneurs. So whenever two or more people come together in a JV, magic is created.

What is the definition of a JV?  It is a mutually beneficial arrangement between two or more entrepreneurs wanting to grow a business.

Listen to the Podcast: 


Episode 2: Why Joint Ventures Kick Ass

  • What’s a JV and why we love it?
  • Why it works?
  • Coaching JVs and Corporate JVs – difference?
  • Where do you find JV partners? (Before JVIC / After JVIC)
  • How do you need to THINK to do JVs? you can’t build your biz alone
  • What is the next thing people should do this week to start using JV marketing?

Milana says there are many ways to support each other in a JV. You can co-host a workshop, you can co-create something, or you can cross-promote things. For example:  While one person creates something – the other person sends it out to their audience.  Such as Rich sending out emails that drove potential clients to Milana’s webinars.  Then people sign up for the webinars and she in turn would pay Rich for sending those people her way.  It’s called “Revenue Share.”

JV vs Affiliate

The concept is the same but the difference is the difference in the level and depth of the relationship and partnership.  An affiliate is non-personal.  A JV is much more personal – even a friendship.

In a normal situation where you try and pursue a client, it can take weeks or months to sell them.  But in a JV you can get lots of clients in the same time frame.

Rich is all about effectiveness and efficiency.  He loves joint ventures because he finds it the most efficient way to build a business.

Milana likes joint ventures because they work fast.  Before social media there was a lot of manual work involved. But today, joint ventures work very fast.  You can literally become a celebrity overnight. It is the easiest way to make the most money in the least amount of time.  Some people might call it being “lazy” but she calls it being “smart and entrepreneurial.”

JVs are Cheap.  You only pay the commission if someone helps you make a sale.  So you only spend money if you make money.  Neither Rich nor Milana like to spend money on advertising.  They have huge lists and have not spent a dime on them.

How do you get JV partners??  Milana looks at people who sell products – they have a list.  She also looks for newsletter publishers – they have active lists and are already interested in the topic.  You can also easily find partners on social media such as Facebook and LinkedIn.  The easiest way is to just type a keyword for what you are looking for into a Google search.  For example – if you are looking for a relationship coach, you might type in “break-up” or “divorce.”  Take the first two pages of hits and look at their websites.  If they show up in Google in the first couple of pages they must be doing something right.  The easiest part is where to find the joint venture partners.  Look for the ones who are great at marketing.

Figure out how they think and who they need to be to take advantage of JV partnerships.  Look at yourself as a leader – they will want you to introduce them to your audience.  And you don’t want to introduce just anyone.  Your audience is your baby – choose the best.

What is the gift you have? Are you a leader? Are you someone of great passion?

Milana believes it is important that you think and believe that you cannot build a business alone.  Let go of the idea that you are awesome and can do it by yourself. You need others.They will have resources that you don’t.

Competition is dead. Collaboration is the new competition. Together we all win!!

Go to for a free copy of the Coaches Profit Formula.

#1: Living the Coach’s Dream

Welcome to “Mastering the Art of the Joint Venture” with Rich German and Milana Leshinsky!

In this first episode we learn about the two creators of the JV Insider Circle, how they created their company, and how they inspire millions around the world to capitalize on the power of Joint Ventures to create incredible freedom and income.

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“Living the Coach’s Dream” – In this Episode you will learn:

· Welcome to the very first episode
· Why Coaching Millions and what this podcast is all about (Living the Coach’s Dream)
· Who we are (Founders of JVIC, what it is and who it’s for)
· How we built a 7-figure company in 2 years
· What JV’s are and How they are a superior mechanism
· Life before JVIC: How Rich and Milana Met
· 1-2 Biggest Action steps & Breakthroughs to take Immediate Action now!

Milana came to America from the Ukraine at the young age of 19. She was prepared to become a music teacher, not realizing the hardships she would have to go through to be in the music industry. With two young children, she knew she would have to change her career path to take care of her family. Living in Pennsylvania, in 1999 she started working with computers and took off from there working as an entrepreneur, web designer, and coach.

Rich was living in Ft. Lauderdale, Florida, working as a real estate agent making a lot of money at a young age. People thought he had it all, but he was actually unhappy with his life. After a tough divorce and quitting real estate, Rich found himself moving to Key West and coaching part time to get by. In 2005, multiple disastrous hurricanes blew through leaving Rich with very little and causing him relocate to California. After helping a friend build a coaching company, in 2008 Rich started his own company.

Rich and Milana met in 2013 through a mutual friend. They set up a phone call to see if Milana would promote Rich’s business. When Milana chose not to promote Rich’s company, he asked her what type of product or company she would promote. Milana said she would promote list building where there could be some type of mailing list for coaches, speakers, experts, and authors that had everyone’s information.

The next morning Rich came up with the plan for the JV Insider Circle and emailed Milana with his multi-million dollar idea. Milana fell in love with the idea and from there their company was born.

They wanted to build a community and database of like-minded coaches, authors, and speakers who wanted to partner together. JV Insider Circle does exactly that.

It gives people access to other people who are eager to collaborate. They provide training on how to use Joint Ventures and give people access to a database that will change the way entrepreneurs collaborate forever.

Milana and Rich “live the coach’s dream” but so can you. They have created a lot of income but they have also created a lot of impact. This company has created many collaborations and has made many dreams come true. They give people the opportunity to turn nothing into something and that is the opportunity of a lifetime.

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Small List – No Problem!

Question: What should I say when a potential JV partner asks me about my list size and it’s very small?

Everyone started out with a small list. The key to getting a “Yes” from a JV partner is that they feel great about promoting you. For whatever reason makes sense to them.

Here are some reasons JV Partners with BIG lists will promote someone with a small list:

1. They LIKE you – don’t underestimate this, if you are on great terms with someone with a big list, there’s an excellent chance they will help you out.

2. The LOVE your product for their audience. If you can make them look good with your product, why wouldn’t they tell their list about you.

3. They can see that you are on a mission and you will have a big list. If a potential JV partner sees a rising star, they might gladly promote you now for a reciprocal in the future. Tell them of your plans to grow your business.

4. You are their customer or client. You might consider working one on one with a JV Partner in exchange for their advice but also a promotion to their list.

5. You pay them. Yep! You can pay a partner to promote you. Just ask what it would cost to for a solo promo to their list. You might be surprised how affordable this is.

The bottom line is that if it’s attractive enough to the partner to promote you, then they will.

How many JV promotions a year should I do?

abacus-7935_640There is an art in balancing lots of promotions and keeping trust and rapport with your list. So trust is first and foremost. Treat your list VERY well, give them gifts, teach them what they want to know, and point them to resources they can use.

If you have strong rapport with your list, you can promote quite heavily to them. However, if your list doesn’t totally love you, they will be quick to unsubscribe with too many promotional emails. So start building more trust and rapport immediately, and slowly increase the number of promotions you make to your list.

A good rule of thumb is one JV promotion per month. However, with really strong rapport, you can be doing one per week. And mathematically, if you can do one per week instead of one per month, you will be getting approximately 4 times the number of JV partners per month promoting you – and earning 4 times the affiliate commissions. Do you see how important trust and rapport are for determining how often you can promote to your list?

Now go out there and make your list love you even more!

Why just offering commissions isn’t enough to entice JV partners?

money-bag-400301_640It’s a good question. You’ve got an amazing product, you’re doing all the work. All the partner has to do is tell their list about you and they get 30, 40, or 50 percent of the money.

At first glance it seems like people are crazy not to promote your stuff. However, if you turn the tables and ask yourself why YOU are not just promoting other people all the time – you may get an insight as to what your partners are feeling.

Each business owner wants to grow their list and sell their product. Therefore, most are much more interested in you promoting them than the other way around.

The most harmonious solution is probably to find a way that you can each promote the other. Although sometimes your partners will be motivated by other things. So talk with them and ask them, “What would it take for you to feel great about sharing me with your list?”

You might be surprised at some of the responses you get – while other times, it will be the anticpated answer, “if you promote me to your list, I’ll promote you to mine.”

Your best bet might be to “suck it up” and do cross promotions. Then take amazing care of the referrals you receive. Whether they buy your product or not.

This will help you grow a list quickly and have that list be responsive. Once you have a super-high performing list, people will line up to please you for a shot at you promoting them.

You can start establishing criteria such as promoting only those partners who are able to show results promoting you, or matching opt ins with a partner.

The more you build your list in the right way, the bigger and stronger a player you are, and the more you can ask of your partners who want to work with you.


Do I have to hold a big launch to get JV partners to promote my product?

space-shuttle-600971_640You probably shouldn’t start out with a big launch. Working with a few individual partners first can be a great way to test out your opt in and sales processes. It will also let you gather metrics which you can share when promoting your launch.

You will probably find that the earlier you plan your launch, the more support you will get. So consider putting a date on the calendar now, but get some JV’s in the mean time.Once you get a few JVs under your belt, you will also build a belief in yourself that you can really do this, and that confidence will factor into your launch success.So go out there and get some JV partners!

I provide services for clients, which are very time consuming, so do I still have to offer 30-50% commission?

bag-147782_640It’s a great question – what commissions do you give for the products and services you offer?

30-50% is a good rule of thumb for electronic products. However, if you are investing your own time with each client, then you might want to pay less in commissions than if you simply had an electronic product.

One rule of thumb we’ve heard and like is this:

40% for Electronic Products

30% for Group Coaching Products (ex. you support many people at once)

1/3 for One on One Clients for the first 3 months (which equals one month of fees as a commission).

You can structure things any way you wish. And it might also depend on your partner and what they will pay you or if they have a very different list size than you have.

With respect to when you should pay commissions. If we assume a 30 day refund period, we suggest you pay commissions at the end of the following month. For example, if someone purchases from you in January, you will pay your affiliate at the end of February.